I've never really liked Steve Jobs and I see no reason to start now.
However, I think the story of the rise and fall and rising again of Steve Jobs and Apple is amazing and deserves much telling. It's far more interesting than Facebook, so far.
I remember the dark days of Apple pretty well, when Guy Kawasaki leading a small band of crazy fans seemed to be all that was keeping Apple going. Those were the days of Copland, Cyberdog, OpenDoc, Dylan and Newton. I remember "The Apple engineer <unknown> has unexpectedly quit" T-shirts. I remember when Jobs returned and started shaking up Apple, scathing comments from ex-Apple employees at CMU describing him as "mentally ill". (Jim, I'm thinking of you :-).) I remember when the iPod was launched in 2001 and friends said "that'll never sell!"
I also remember when it was unthinkable that a platform vendor could dictate by fiat what applications they would and would not allow to run on their platform. I remember when the idea that a major company would wield bogus software patents to eliminate competitors was anathema.
How far we've come.