Steven Friedlander, head of distribution for Warner Independent Pictures, which had one of the summer's few hits with March of the Penguins, suggested that it was unlikely that Hollywood will learn from the mistakes it made this past season. "In an ideal world, people would say 'OK, we have to think more creatively, we have to think outside the box and come up with new and different things, '" Friedlander told AP. "But I'm afraid what's going to happen is, we're all going to sit in a room and say 'We need more penguin movies.'"
The Warner Bros. animated penguin romp "Happy Feet" debuted with $42.3 million, grabbing an edge for the weekend's No. 1 slot.